Optimizely: The new leader in digital experience platforms
As a long-term partner of Optimizely since 2008, we've witnessed first-hand their remarkable evolution in the digital experience platform (DXP) space. The latest Gartner Magic Quadrant report validates what we've known for years - Optimizely has become a true market leader, surpassing Adobe in both vision and execution.
Market-leading capabilities that matter
According to Gartner's analysis, Optimizely stands out for having the broadest set of features in the market, with aligned user interfaces making modules easy to move between and consume. Their platform breadth and modularity gives organisations the freedom to either use native capabilities or integrate best-of-breed technologies based on their specific needs.
Their pricing approach also sets them apart, with Gartner praising their simple, scalable, modular and transparent pricing structure. This reduces barriers to entry and enables customers to take an iterative approach over time, growing their capabilities as needed.
What's particularly impressive is Optimizely's growth trajectory. Gartner notes they're growing faster than the industry average, have established presence in all regions, and are particularly successful in engaging marketing functions - traditionally a crucial battleground for DXP adoption.
Building from strength to strength
What's particularly telling about Gartner's assessment is the nature of their cautions around Optimizely. While Adobe grapples with fundamental challenges like complexity, high costs and steep learning curves, Optimizely's 'weaknesses' actually signal positive direction - a marketing focus on empowering marketers and continued product innovation through their new SaaS Core offering.
The power of expertise and experience
Having partnered with Optimizely for over 15 years, we've developed deep expertise in helping organisations harness the full potential of the platform. Our experience spans the entire journey - from initial procurement through to implementation and ongoing optimisation.
Making the right choice for your digital future
The latest Gartner report reinforces what we've observed through years of successful client implementations - Optimizely offers the most compelling combination of capability, usability and value in the DXP market today. Their position as a Leader reflects their commitment to innovation while maintaining accessibility and transparency - qualities that continue to set them apart from more complex, costly alternatives.
For organisations looking to transform their digital experience capabilities, the choice of DXP platform is critical. Optimizely's market leadership, backed by their proven track record and supported by experienced implementation partners, offers a clear path to digital success.
If you'd like to speak with our team about Optimizely and how it might best support your organisation, please get in touch. To download the full Gartner report, simply hop across to Optimizely's site where they have made it free to access.
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