Freshfields Bruckhaus Deringer LLP
Optimising digital presence for a global law firm26 DX has partnered with Freshfields Bruckhaus Deringer LLP, one of the world's most prestigious international law firms, to enhance their digital strategy and bolster their Optimizely platform utilisation. Our work has spanned user research, website code takeover and support, and ongoing enhancements to maximise platform capabilities.
The challenge
Freshfields needed to align their digital presence with their leading global law firm status. They required a comprehensive strategy to maximise their Optimizely investment, improve user experience, and drive engagement across diverse stakeholder groups. Key objectives included enhancing the website's ability to showcase expertise, attract top talent, and facilitate cross-selling opportunities.
The solution
26 DX researched extensively, interviewing C-level tech and finance clients across the Atlantic. We then optimised key areas of the web estate, took over code management, and implemented continuous improvements focusing on UX and technical enhancements. We also developed a roadmap for future digital investments aligned with Freshfields' global goals.
The benefits
- Improved user experience for key client segments, enhancing engagement and time on site
- Stronger digital articulation of Freshfields' expertise and culture, supporting talent acquisition
- Enhanced cross-selling capabilities through strategic content placement and personalisation
- Increased stakeholder buy-in for digital initiatives, facilitating future investments
- Optimised Optimizely platform usage, improving content management efficiency
- Data-driven decision-making process established for ongoing digital enhancements
Return on imagination
Our work
Our insights
Tap into our latest thinking to discover the newest trends, innovations, and opinions direct from our team.