32.5%
Increase in group revenue
42.1%
Boost in London hotel conversion
38.6%
Increase in our load time/stability
Corinthia Hotels
Elevating luxury digital experiences with Optimizely DXPCorinthia Hotels, a global luxury hotel group, sought to enhance its digital presence and create an unrivalled online customer experience. The project aimed to align their digital platform with their ambitious growth plans and evolving brand positioning.
The challenge
Corinthia needed a robust, reliable and scalable technology solution to support their expanding digital ambitions.
They required a seamless booking experience, faster content editing and the flexibility to create personalised user journeys for their global audience.
We needed to migrate onto a more powerful platform, while incorporating a new brand identity and improve digital performance.
The solution
We worked with Corinthia Hotels, selecting Optimizely to implement and roll out an enhanced luxury digital experience. We extended the architecture to create a seamless booking experience across multiple systems.
A new Design System was developed, adaptable for various locations and experiences. Training empowered the global hotel marketing teams with efficient content management capabilities.
The benefits
- Enhanced scalability to meet peak demand periods
- Groundwork laid for personalisation via custom visitor groups and API integrations
- Future-proofed platform with Optimizely's modular strategy for easy addition of new capabilities
- Modernised publishing experience with improved workflows and intuitive CMS components
- Improved content governance and effectiveness across different languages
- Creative confidence with purpose-built templates and components, ensuring accessibility and responsive design
- Seamless customer journey based on evidence-based research and customer journey mapping
- Improved online bookings through enhanced design, functionality, navigation, and personalisation features
- We met Corinthia’s goals of scalability, flexibility, usability and stability.
The results
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