Evan Evans

Crafting an impeccable digital travel experience

The challenge

Evan Evans wanted a digital experience to inspire visitors and provide a fluid, rapid path to booking tours.

The site needed to cater for various user circumstances, such as those outside the UK, those wanting to see particular attractions, or looking for tours on exact dates. Translation services were also required.

The booking system was redeveloped alongside the website, increasing the challenge.

The solution

We took an iterative, prototype-led approach to ensure our website interfaces with booking system APIs via custom integrations, working collaboratively in agile sprints to agree assumptions and test development.

Our solution gives users flexibility to search for exact tour requirements, like experience type & group size. Relevant information pulls dynamically from the third-party booking solution. 

Perfecting the online customer journey

To optimise user experience, we focused our efforts on a browsing > consideration > purchase approach.


When it came to the browsing elements, we prioritised supportive interactions and intuitive search options. We created hub pages for every product - attractions, tours and experiences - with each page featuring a consistent design. This made adding new products on the CMS simple and straightforward for the CMS user.


We created an ‘inspire me’ function, designed to overcome the challenge Evan Evans set us; to cater to very different user circumstances. Users with little or a lot of knowledge about London and its surrounding regions could give information about their own tastes and requirements, rather than forcing them to browse long lists of things to do and see.


Our focus for the purchasing stage was to create a clear business offering on each product page with unambiguous options to add or remove easily. We created a booking modal, inspired by brands like Just Eat to create a familiar booking journey, showing individual products one at a time, and making the entire purchase process feel manageable.

The results

The website we created for Evan Evans was built on a fruitful and cooperative relationship between ourselves, our client contacts and third-party booking partners.

Together, we designed a fluent and dynamic website, that made finding ideal experiences and tours a breeze for not just those who knew what they wanted to see with Evan Evans, but also for those who didn’t.

Visit websiteabout The results

New ‘Inspire Me’ Function

Refined user booking journey

Comprehensive search toolset

The team at 26 DX did an excellent job on the new Evan Evans website. In particular, their project management and quality of client service was outstanding. They understood our requirements well, took a very consultative approach, and delivered a high-quality piece of work. Since our new website went live, they are always on hand and reactive to support with any issues or queries we have.

Tom Macklin - Managing Director at Evan Evans

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