Speedy Hire

Elevating the digital experience

We joined forces with Speedy Hire to run a discovery and validation programme that levelled up its B2B experience and helped the business expand into the B2C world.

Person on a construction working site using a Speedy Hire drill. In the background, a Speedy Hire van.

The challenge

Speedy Hire provides tools and equipment hire to the construction, infrastructure and industrial markets. The team wanted to explore how their website could better meet the needs of their customers and improve the hiring experience.

Two construction workers wearing safety jackets and safety helmets talking next to a vehicle.

The solution

Our solution was simple: grasp a greater understanding of the audience first, followed by a test and learn action plan. We had to know who we were really talking to, to know how, what and where to sell to them.

Speedy Hire website.

What we did

Our discovery project challenged assumptions, identified problems, and made sure we were designing the right solution. Our research and validation activities included:

  • Stakeholder engagement and workshops
  • Brand and proposition testing
  • Personas and customer journey mapping
  • B2C and B2B website structures
  • Prototype testing
  • Prioritised roadmap recommendations

Return on imagination

B2C offering launched

as we validated the business case


increase in ecommerce conversion rate YoY


increase in online transactions YoY

Speedy Hire website.

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