What we do:
At 26 DX, we specialise in creating comprehensive customer experience maps that go beyond website content to encompass the entire customer journey. Our approach is designed to give you a holistic view of your customers' interactions with your brand across all touchpoints.
We begin by bringing together cross-functional teams to gather diverse perspectives and data. This collaborative process helps align internal assumptions and creates a shared understanding of the customer journey.
Our CX maps are carefully crafted to be both informative and actionable. We strike a balance between providing enough detail to drive insights and maintaining a high-level view that's easy to understand and use. This ensures that the maps become valuable tools for decision-making rather than unwieldy documents.
We identify key touchpoints, desired actions, and potential pain points throughout the journey. This allows us to pinpoint areas where experience can be improved, processes streamlined, or new opportunities leveraged.
Importantly, we don't just deliver a static map. We work with you to integrate real-time data, transforming the CX map into a dynamic dashboard. This allows you to monitor performance, track customer behaviour, and measure the impact of your initiatives over time.
Our CX mapping service is particularly valuable for optimising your martech stack and communication strategies. We help you identify where automation can be effectively applied, how different channels can be better integrated, and where personalisation can have the most impact.
By providing a clear visualisation of the entire customer experience, our CX mapping service empowers you to make data-driven decisions, prioritise improvements, and ultimately deliver a more satisfying and effective customer journey.
