Understand how to reach and influence your audience. Now, and into the future.

We use our in-house biometric lab and advanced consumer research toolkit to help you understand how your customers think and act - so you can imagine better ways to reach and connect with your audience.

Two 26 employees sat around the table looking at a laptop.

Deepen audience understanding

We uncover deeper insights about your audience, the world they live in and why they make the decisions they do. Then, we use these insights to inform and guide your UX, media and comms strategies.

Three 26 employees sat around a table with their laptop.

Refine products, processes and ideas

Our consumer and UX research helps you test new ideas and services, improve product designs and enhance customer experience across all your channels.

Influence customer behaviour

From awareness to purchase, we identify new opportunities to connect at every stage of your customer’s journey - so you can build strategies that shape behaviour.

In-house biometrics lab

We’re trained by leading neuroscientists to run state-of-the-art research in our lab. We measure customers’ emotional responses to uncover how they really think and feel.

Actionable insights

We share insights with purpose. Use our clear, actionable reports to inform marketing decisions. Then tap into our knowledge to implement strategies across all channels.

26 really are a progressive agency. They’ve got clients across every discipline in every category, so the team brings insights from the wider field, outside of our natural line of vision. It’s that disruptor element that starts to get you thinking differently.

Rob Edwards - Head of Media & Digital at Arla Foods​

Our tools & accreditations

Logo: YouGov
Logo: GWI
Logo: iMotions Certified
Logo: SimilarWeb
Logo: Nielsen

What we do

Our team’s expertise in consumer and UX research includes: 

  • Primary and secondary research 
  • Advanced neuromarketing and biometric testing 
  • User research to inform user experience (UX)
  • Audience identification and persona development
  • Customer journey mapping
  • Market trends & comparator analysis

Want to influence your customers' behaviour?

Let's connect